Even if you know nothing about the industry, there are several key clues that anyone can look for.

  • best-seo-calgarySearch for an SEO agency on Google (i.e. ‘SEO’ + ‘Calgary’) what companies come up on first page organically – and not as an ad? This tells you these websites have a high SEO value because they rank high and do not require ads to be found.
  • Click on any one of those websites found on page one. Does the site look appealing? Is it functional and easy to use? You will notice some higher-ranking SEO websites look ancient, are filled with large annoying popups, or have questionable, spammy-looking links; this is the hallmark of an SEO company that doesn’t evolve with the times. An unattractive website indicates that the SEO provider ignores one very important fact: user experience. A prospect’s attention needs to be captured by a compelling & informative website that will encourage the prospect to take action and make a purchase.
  • Referrals are very telling. Unfortunately, we have come across many clients that have gone through multiple SEO providers that have done little to no work for them. When getting a quote from an SEO agency, ask about the strategic methods they use. Simply purchasing Ads on your company’s behalf is not real organic SEO because this does not build value to your website, and, when you part ways, your online visibility will instantly vanish.


We understand the concept can be confusing; Search Engine Optimization is a unique industry in that the concept is still so new to so many out there. Here are some commonly-asked questions:

What is SEO and why is it important for businesses?

Search Engine Optimization refers to methods used to obtain a high ranking on a search engine results page. Note that our focus is on organic SEO, which means our results are algorithm-driven, and not based on paid Ads. Here’s another fact: most web users won’t go past the first five listings on a search engine results page. To be blunt, if your business is not on page one, your website might as well be invisible.

What is the difference between on-page SEO and off-page SEO?

On-page SEO usually refers to any of your website’s elements that are being manipulated in order to increase ranking, i.e., content, layout, images, etc. Off-page SEO refers to anything aside from your website, like backlinks and social media.

How long will it take for Search Engine Optimization to get my website to rank on page one?

Since no two websites, or industries, are exactly alike, there is no one simple answer. To organically rank a website, it does take some time. In our experience, all of our client websites have ranked on page one for all agreed-upon keywords within our specified one-year guarantee.

Get in touch with one of our local SEO experts in Calgary today!

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